By Barbara Olejnik
Poultry Times Staff
bolejnik@poultrytimes.com
GAINESVILLE, Ga. — Consumers tend to be grouped according to their generation — like Baby Boomers or Millennials — as well as by ethnicity such as Hispanic or Asian.
Food marketers of today take into account the various backgrounds of their consumers as each specific group has tastes and preferences crafted by those backgrounds.
Baby Boomers
Boomers, people born between 1946 and 1964, are generally a retired generation, but are still active and have a spending power of $2.1 trillion.
This generation backpacked across Europe and volunteered for the. . .
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