We've come a long way from the days of hunting and gathering. With advancements in science and technology, we're now a society that hunts for the best price and gathers coupons. Since less of our energy is going to finding and killing our next meal, we have time to be more discerning about the ingredients used in our food.
For many, this means getting "back to the basics," preferring items that are healthier and made with natural ingredients. Even the food pyramid encourages us to eat whole wheat over refined grains. Taking that advice, discerning consumers are seeking. . .