Friday, July 19, 2024

NCC survey: Mistaken beliefs on chicken production

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WASHINGTON — The National Chicken Council has released new national survey findings on consumers' perceptions about chicken production, revealing that nearly 80 percent of Americans mistakenly believe that chicken contains added hormones or steroids, when in fact no chicken sold or raised in the U.S. is given hormones or steroids.

In some cases, consumers aren't able to easily access facts on chicken production. According to the survey, 68 percent of Americans believe that the media portrays the care of chicken negatively, highlighting the need for chicken producers to engage in more conversations with consumers about where their chicken comes. . .

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