Friday, November 14, 2025

Consumer Reports says ‘natural’ label confusing, seeks to ban use

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YONKERS, N.Y. — According to a new national survey by the Consumer Reports National Research Center, 59 percent of consumers check to see if the products they are buying are "natural," despite there being no federal or third-party verified label for this term.

Moreover, while a majority of people think that the "natural" label actually carries specific benefits, an even greater percentage of consumers think it should.

Consumer Reports survey also revealed that more than eight out of 10 consumers believe that packaged foods carrying the "natural" label should come from food that contains ingredients. . .

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