By Matthew Wilson
Special to Poultry Times
COLCHESTER, United Kingdom — Today’s broilers have huge genetic potential and can reach their target body weight sooner and on less feed than ever before.
In 1967, Cobb produced the first target performance supplement for broilers. Then the as-hatched target for a 2.27 kg (5 lb.) broiler was achieved at 69 days with a feed conversion of 2.5; today the same bodyweight can be achieved in less than 36 days with a feed conversion of 1.55. This reduction of 33 days and using over 2. . .
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