Wednesday, October 4, 2023

As prices ease, Americans projected to eat 1.45B chicken sings for Super Bowl LVII

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WASHINGTON — While typically its barbecue in Kansas City and cheesesteaks in Philly, when it comes to the Super Bowl, the wing is still king.

The National Chicken Council has released its annual Chicken Wing Report, projecting Americans to consume a record-breaking 1.45 billion chicken wings during Super Bowl LVII weekend. This figure represents an increase of 2 percent from last year’s report, the equivalent of 84 million more wings.

There are several reasons for the uptick, says National Chicken Council spokesperson Tom Super:

“The two main reasons are more favorable prices and more people getting back to normal and gathering for the Big Game, whether at home or at a bar/restaurant,” Super said. “While Americans are seeing inflation impact almost every part of their lives, both wholesale and retail wing prices are down double digits from a year ago, according to USDA, and consumers are seeing a lot more features and promotions.”

“There are a lot of great story lines heading into the game,” Super added. “Andy Reid versus his old team. A battle of the Kelce brothers. Mahomes versus Hurts. But no Super Bowl story line is hotter than wings!”

Big games inspire gatherings, and wings are on the menu. When comparing the week ending Jan. 22, 2023, to the week ending Jan. 8, 2023, (final week of regular season), wing sales grew double digits in both dollars (+11.5 percent) and pounds sold (+13.5 percent) within the Kansas City, Philadelphia, San Francisco and Cincinnati markets. (Source: IRI OmniMarket Integrated Fresh)

So how do 1.45 billion chicken wings stack up?

Picture this:

  • 1.45 billion wings laid end to end would stretch from GEHA Field at Arrowhead Stadium in Kansas City, Mo. to Lincoln Financial Field in Philadelphia, Pa. about 62 times.
  • Enough to give four wings each to every man, woman and child in the United States.
  • Phoenix’s State Farm Stadium (home of Super Bowl LVII) can hold 73,000 people. If 1.45 billion chicken wings were distributed to the full stadium, each fan could enjoy 19,863 wings.
  • Assuming Kansas City Chiefs’ coach Andy Reid can eat three wings per minute, it would take him more than 900 years to eat 1.45 billion wings.

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