Monday, April 15, 2024

American Egg Board partners with Wendy’s to drive breakfast menu trial

Must read

Foodservice partnerships capitalize on consumer affinity for eggs to help drive traffic

CHICAGO — The American Egg Board recently joined forces with Wendy’s to help further the brand’s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premises breakfast consumption in key markets.

“Wendy’s was built on fresh, real ingredients — and our recently launched breakfast menu is no exception,” said John Li, vice president of culinary innovation at Wendy’s. “Our partnership through the AEB’s new program helped us expand on. . .

Register or Login to keep reading

Thank you for your interest in accessing the complete content. To continue reading, please register for free. By registering, you'll gain full access to our valuable resources, updates, and insights.

If you already have an account please Log In.

More articles

Latest article