Foodservice partnerships capitalize on consumer affinity for eggs to help drive traffic
CHICAGO — The American Egg Board recently joined forces with Wendy’s to help further the brand’s successful expansion into the breakfast daypart, partnering on a custom social media influencer program that leveraged consumer affinity for eggs to drive off-premises breakfast consumption in key markets.
“Wendy’s was built on fresh, real ingredients — and our recently launched breakfast menu is no exception,” said John Li, vice president of culinary innovation at Wendy’s. “Our partnership through the AEB’s new program helped us expand on. . .
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