Monday, April 15, 2024

Turkey industry shows resilience in face of challenges

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By Joel Brandenberger

Special to Poultry Times

WASHINGTON — Like virtually every other business in the U.S., the turkey industry has had to adapt to the operational realities and shifting consumer demands presented by the COVID-19 pandemic. Every segment of the industry was significantly affected, in most cases dealing with challenges barely imagined even a year earlier.

So, why would we expect Thanksgiving to be any different? Welcome to the first pandemic holiday season in almost everyone’s lifetime.

While so many things may look different, the industry’s commitment to fulfilling our essential mission — delivering safe, healthy protein. . .

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