DETROIT — The National Chicken Council, as part of its commitment to transparency, has unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands '19 Conference in Detroit.
According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51 percent) are moderately knowledgeable about chicken's impact on the environment, while three-quarters (71 percent) are. . .
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