Wednesday, February 21, 2024

McCormick unveils its Flavor of the Year for 2024

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HUNT VALLEY, Md. — McCormick® announces its Flavor Forecast 24th Edition, an annual report illuminating the latest culinary trends shaping the way people prepare and enjoy food worldwide.

With this year’s report, McCormick announces its 2024 Flavor of the Year: Tamarind. Consumers can experience it in action with the new Tamarind & Pasilla Chile Seasoning. Tamarind, a spice native to Africa, India, and the Middle East, has lent its acidic, tangy-sweet flavor to Latin, Caribbean, and Mexican cuisines for centuries. Today, this plump, pod-like fruit is jet-setting across the world, feeding a global curiosity for what’s next in food, drink, and flavor, the company said.

McCormick adds that other flavor predictions and trends identified in its Flavor Forecast include:

· Sour Power: From tamarind to coconut vinegar, acidic agents are stepping into the spotlight to open our senses, boost craveability, and even help “cook” without heat. Sour is proving it’s not “just another ingredient;” it’s revolutionizing menus, delivering layer on layer of exciting flavor.

· Thoughtfully Borrowed: Authenticity encompasses background, heritage, and experiences – with it comes a reinvention of regional-traditional cooking. Starting with a dash of something that’s “you”, these conscious cultural combinations pay homage and respect to both roots and backgrounds – creating a celebration of flavor, experience, and cuisine.

· Indulgence Redefined: A source of pleasure, ritual, and community, indulgence comes in all shapes and forms. From time of day to season, flavor sensations link to emotions, memories, and all lived experiences. From a crisp, light ceviche to an over-the-top breakfast poutine, it’s about how we treat ourselves through flavor, texture, and ingredients that make us happy. Two ways this trend comes to life are through newstalgic and food maximalism. Newstaglic: What’s old is new again, with restaurants re-introducing childhood favorites with a gourmet twist. Food maximalism: By layering flavors and textures in creative, fun, and always thoughtful ways, you can experience flavor to the max.

“For nearly 25 years, McCormick has forecasted global flavor trends through our Flavor Forecast report. After all this time, there is still no shortage of trends to uncover which allow us to continue to shake up the way people cook, flavor, and eat,” said Tabata Gomez, McCormick chief marketing officer.

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