TORONTO — Since 1952, KFC has long reigned as the indulgent favorite amongst chicken lovers worldwide, the company says, from its crispy fried chicken to its seasoned fries, the brand’s “Finger Lickin’ Good” food has remained a hit with everyone. Everyone, that is, except the utensils left behind.
So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign that says, quite simply, “Sorry, Utensils, It’s Finger Lickin’ Good.”
Helmed by standout music and commercial director Henry Scholfield and set to the tune of Air Supply’s hit song “All Out of Love,” the new 360 campaign showcases some of the brand’s most enduring fan favorites that have largely kept forks and spoons in the utensils drawer.
Between its iconic bucket of fried chicken, 100 percent Canadian, white meat fried chicken tenders, right down to their world-famous gravy, “Sorry, Utensils” demonstrates to all audiences how high-quality chicken is always within reach — literally.
But while KFC certainly feels a little bad for the utensils collecting dust, they make no apologies for cooking up delicious food that’s craved by millions, the company said. In fact, the new work doubles as a celebration of KFC’s immovable place in culture, from feeding the everyday hangout to being the star of the family dinner table.
“KFC has been about cooking and serving the world’s best tasting fried chicken from day one, and our incredible taste continues to be what sets us apart around the world,” said Katherine Bond-Debicki, chief marketing officer, KFC Canada. “You can’t help but go all in and dig in, no utensils needed, with food so good you can’t help but lick your fingers. This is so much part of our DNA, it inspired our tagline of ‘Finger Lickin’ Good.’”
“Whilst our taste leadership hasn’t changed, we offer modern ways to satisfy your KFC craving — from our classic chicken, to sandwiches, and wraps, and we wanted to showcase this throughout the creative,” Bond-Debicki added.
