Tuesday, February 11, 2025

Future-proofing the U.S. egg industry

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A bold new vision and five-year strategic plan

By Emily Metz

American Egg Board

Special to Poultry Times

CHICAGO — Friends, it has been a challenging year for everyone, not least the food industry. But challenges can actually be huge opportunities. The world and the consumer have changed dramatically, and the lessons we have learned will have a lasting impact, drive future innovation and shape consumer mindsets.

As you’ve no doubt found in your own businesses, we at the American Egg Board (AEB) believe the time is right to set an exciting new course. In September, the. . .

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