Sunday, April 14, 2024

Vital Farms regionally introduces its pasture-raised heirloom blue eggs

Photo courtesy of Vital Farms Shown are some of Vital Farms’ pasture-raised hens. The company has announced that it’s offering its new heirloom blue eggs, True Blues, regionally at Whole Foods Markets.

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AUSTIN, Texas — Vital Farms is introducing True Blues, a specialty carton of pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs.

True Blues eggs are now available at 100 Whole Foods Market locations in the retailer’s Southern Pacific region (Southern California, Southern Nevada, and Arizona) and Northeast region (New York, New Jersey, and Western Connecticut) with expansion to follow, the company said.

“People are looking for new ways to bring novelty to their everyday, and eggs as a cooking staple are. . .

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