AUSTIN, Texas — Vital Farms is introducing True Blues, a specialty carton of pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs.
True Blues eggs are now available at 100 Whole Foods Market locations in the retailer’s Southern Pacific region (Southern California, Southern Nevada, and Arizona) and Northeast region (New York, New Jersey, and Western Connecticut) with expansion to follow, the company said.
“People are looking for new ways to bring novelty to their everyday, and eggs as a cooking staple are. . .
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