AUSTIN, Texas — Vital Farms is introducing True Blues, a specialty carton of pasture-raised heirloom blue eggs, available now exclusively at select regional Whole Foods Market locations. True Blues is a Certified Humane® dozen of entirely blue shell eggs.
True Blues eggs are now available at 100 Whole Foods Market locations in the retailer’s Southern Pacific region (Southern California, Southern Nevada, and Arizona) and Northeast region (New York, New Jersey, and Western Connecticut) with expansion to follow, the company said.
“People are looking for new ways to bring novelty to their everyday, and eggs as a cooking staple are no exception,” said Heather Mace, director of brand management, Vital Farms. “We hope these festive pastel blue eggs spark excitement in our community, whether they are hard-boiled for Easter brunches and egg hunts, or simply used to brighten up a weekday breakfast.”
Vital Farms True Blues eggs are produced by heirloom breeds of hens, including Azur hens, that generate a unique pigment that causes them to naturally lay blue eggs. Like all of Vital Farms’ egg products, these hens are pasture-raised by family farmers who give them year-round outdoor access, at least 108 square feet of pasture to roam and forage and maintain land that is free of herbicides or pesticides, the company added.
For more information about True Blues, visit: vitalfarms.com.
