Thursday, September 21, 2023

Thighstop: Wingstop’s new concept to address chicken wing shortage

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DALLAS, Texas — Thighstop, the new thigh concept with more than 1,400 locations nationwide, is addressing consumer’s fear of a chicken wing shortage head-on by hacking chicken wing brand Wingstop and giving thighs the attention they deserve.

Since June 21, customers nationwide are able to enjoy tasty new options available on and through the brand’s exclusive delivery partner DoorDash.

With a focused menu designed to keep taste buds craving more, Thighstop encourages guests to try thighs, which are one of the juiciest and most flavorful parts of the chicken. Chicken fans can now enjoy delicious, crispy thighs, served naked and sauced and tossed in 11 bold, distinctive and craveable flavors — the same 11 flavors that catapulted Wingstop to flavor fame, the company noted.

In addition to bone-in thighs, Thighstop is also introducing breaded boneless thighs — a more juicy, flavorful take on Wingstop’s popular boneless wings. To round it out, Wingstop’s signature freshly made ranch and blue cheese dips, fresh-cut seasoned fries, fried corn and rolls are also up for grabs via Thighstop.

“Wingstop pioneered the concept of chicken wings as a center-of-the-plate item. Although Thighstop is in its infancy, we’ve been exploring bone-in and boneless thighs as center-of-the-plate options for some time now as a way to offer fans new ways to enjoy Wingstop’s bold, distinctive and craveable flavors,” said Charlie Morrison, CEO of Thighstop. “We’re excited to bring Thighstop to the masses in a way that’s familiar and convenient to consumers by providing the option of delivery or carryout through our delivery partner DoorDash.”

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