GAINESVILLE, Ga. — Thanksgiving is right around the corner, and Butterball has shared its yearly 2023 “Thanksgiving Outlook” which notes its customer strategies and responses.
Butterball and the company Circana collaborated to establish an online survey for a national representative sample of 1,838 consumers. The survey lasted from July 3-July 14. Butterball said in a statement in regard to the study, “According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79 percent of consumers who plan to celebrate Thanksgiving expect. . .
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