GAINESVILLE, Ga. — The marketing company, 84.51°, has compiled research to discover the mental load of a consumer at a grocery store. In the research, it states “consumers today are bombarded with an overwhelming amount of choices and information on top of responsibilities, concerns and distractions, leading to decision fatigue and stress. Taking a consumer's mental load and understanding that levels of mental strain can vary into consideration demonstrates empathy and could impact purchasing decisions and the overall brand experience.”
The research was broken down by different generations such as Baby Boomers, Generation X, Millennials and Generation Z. For. . .
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