CHICAGO — The American Egg Board is continuing with its mission to promote U.S. eggs around the globe this year, most recently with two different nations across Asia.
Furthering its global market development, AEB in May took part in the THAIFEX 2026 show in Bangkok, Thailand, while simultaneously sending representatives to Tokyo, Japan, to meet key customers and embassy staff, as well as present to the Japan Egg Dealers Association.
“The parallel efforts reflect AEB’s continued commitment to building the international relationships and market presence necessary to move more U.S. eggs around the world,” AEB said in its announcement.
- Thailand
THAIFEX is among the largest Asian food and beverage trade shows, and AEB had the opportunity to meet with retailers and food leaders that represent the industry all across Southeast Asia, the group noted.
“THAIFEX continues to be an important opportunity for us to connect directly with the customers in market,” Cory Sexson, AEB’s new vice president of global business development and innovation, said. “We are seeing increasing interest not only from Thailand-based companies, but also from regional buyers across Asia-Pacific who are eager to explore new business opportunities and product applications with U.S. egg producers.”
To stress the importance of trade partnerships, AEB added that it also met with USDA Trade Counselor Adam Branson and the U.S. Thailand Ambassador Sean O’Neill.
“Local importers expressed strong interest in bulk packaging solutions for food manufacturing, bakery and foodservice operations,” AEB noted in its release. “Supermarket buyers explored consumer-ready retail formats, and culinary schools requested product samples for training and recipe development, all signals of a market actively looking for what U.S. egg producers can offer.”
- Japan
During this U.S. egg mission in Tokyo, Emily Metz, AEB president and CEO, gave a presentation to about 200 members of the Japan Egg Dealers Association (JEDA), providing a closer look at the versatility, quality, functionality of U.S. egg products.
In addition to meeting with Japanese egg dealers, AEB met with several Japanese companies, such as Kewpie Egg, Nisshin Marubeni Feed, Sanshu Shokuhin, and Oba Japan, with a relationship-building closing session with a team at the U.S. Embassy.
“The Japanese market represents a real opportunity for U.S. egg producers, and getting in front of JEDA membership directly is how we build the demand that moves eggs,” Metz said. “The interest we saw in that room tells us the appetite is there, and we will continue to build on these exciting opportunities.”
- Expanding exports
AEB adds that it is taking a “long game” approach to the development of markets around the globe, and that its recent initiatives in Thailand and Japan are examples of this investment for U.S. egg producers.
“The relationships formed, the conversations started and interest generated in both markets represent real progress toward the goal of moving more U.S. eggs into the world,” AEB said, adding that it, “continues to pursue international opportunities that create long-term demand and lasting value for American egg producers.”
