Saturday, July 13, 2024

Lou Raffel, AEB’s first president, dies at 85

Must read

SKOKIE, Ill. — Louis B. (Lou) Raffel, the American Egg Board's first president, died Dec. 7. He was 85.

Mr. Raffel served the egg board for 30 years until his retirement in 2006.

The AEB credited Mr. Raffel as a "true visionary for the egg program," responsible for the slogan, "The Incredible Edible Egg" that launched in 1976 and remains an icon of American advertising.

In 1977, Mr. Raffel started the springtime tradition of presenting the first lady of the United States with the Commemorative Egg on behalf of U.S. egg farmers.

Along with his late wife Trudi, Mr. . .

Register or Login to keep reading

Thank you for your interest in accessing the complete content. To continue reading, please register for free. By registering, you'll gain full access to our valuable resources, updates, and insights.

If you already have an account please Log In.

More articles

Latest article