SKOKIE, Ill. — Louis B. (Lou) Raffel, the American Egg Board’s first president, died Dec. 7. He was 85.
Mr. Raffel served the egg board for 30 years until his retirement in 2006.
The AEB credited Mr. Raffel as a “true visionary for the egg program,” responsible for the slogan, “The Incredible Edible Egg” that launched in 1976 and remains an icon of American advertising.
In 1977, Mr. Raffel started the springtime tradition of presenting the first lady of the United States with the Commemorative Egg on behalf of U.S. egg farmers.
Along with his late wife Trudi, Mr. Raffel met every first lady from Rosalynn Carter through Laura Bush as part of the egg presentation. Today, this presentation has become part of the White House Easter Egg Roll.
Mr. Raffel also organized the Guinness World Record event for Fastest Omelet Making — an event that saw Howard Helmer claim the title as the Omelet King. Helmer continued as an egg ambassador promoting eggs with the media and consumers.
Recognitions Mr. Raffel received throughout his career included the Samuel B. Shapiro award by the Chicago Forum in 1993 for his outstanding service and accomplishments in association management. He also received the Urner Barry Egg Person of the Year award in 2006 in recognition of his service to the egg industry and work in promoting The Incredible Edible Egg.
Survivors include sons Larry Raffel and Mark Raffel; daughter Sharon Riederman; and six grandchildren.