SKOKIE, Ill. — Louis B. (Lou) Raffel, the American Egg Board's first president, died Dec. 7. He was 85.
Mr. Raffel served the egg board for 30 years until his retirement in 2006.
The AEB credited Mr. Raffel as a "true visionary for the egg program," responsible for the slogan, "The Incredible Edible Egg" that launched in 1976 and remains an icon of American advertising.
In 1977, Mr. Raffel started the springtime tradition of presenting the first lady of the United States with the Commemorative Egg on behalf of U.S. egg farmers.
Along with his late wife Trudi, Mr. . .
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