Saturday, July 13, 2024

Chicken industry looking ahead at health and regulations

By Mike Brown National Chicken Council

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WASHINGTON — Although net margins for the broiler industry have been generally positive in recent months, producers have reacted cautiously to this favorable market signal in terms of stepping-up production for several notable reasons. USDA estimates a less than one percent increase in broiler pounds in 2023 and a one-plus percent gain in 2024.

Certain analysts explain that the broiler industry now needs to recognize that it has moved into a mature business phase and future growth in broiler meat consumption is much more dependent on total population increases rather than rising per capita consumption gains. Other analysts argue. . .

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