Tuesday, June 18, 2024

Zaxby’s taps UGA tight end Brock Bowers as brand ambassador

Zaxby’s Zaxby’s has signed a NIL deal with University of Georgia tight end Brock Bowers as a brand ambassador for the restaurant chain for the upcoming 2022-2023 college football season.

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ATHENS, Ga. — Zaxby's has inked a Name, Image and Likeness (NIL) deal with University of Georgia tight end and 2021 SEC Freshman of the Year Brock Bowers for the upcoming 2022-2023 college football season.

“We're pleased and proud to extend our support for UGA football with Brock Bowers as our next brand ambassador,” said Zaxby's chief marketing officer Joel Bulger. “Because Zaxby's is an Athens-based brand, our ties with the University of Georgia football program are strong, and we're happy to welcome Brock to the Zaxby's family.”

The new NIL deal includes. . .

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