FAYETTEVILLE, Ark. — Slim Chickens and No Kid Hungry announce that they will be building on their partnership with a January campaign through Slim Chickens’ app. From now until Jan. 31, Slim Chickens will donate $5 to the non-profit for every new app download, up to a maximum of $40,000, and give guests $5 in Slim Chickens credit.
This month’s initiative builds on the brand’s existing pledge to No Kid Hungry of $110,000, bringing the potential donation total to $150,000, Slim Chickens noted in a release.
“Food has always been about more than a meal at Slim Chickens—it’s about taking care of the communities we serve,” Patrick Noone, Slim Chickens chief marketing officer, said. “By simply downloading our app, guests can enjoy a reward while helping support No Kid Hungry’s mission to ensure kids across the country have consistent access to the food they need to thrive.”
This campaign is consistent with the non-profit’s national mission to end childhood hunger by helping connect children to nutritious meals in the places they live, learn and play, Slim Chickens added. According to No Kid Hungry, millions of children across the United States face food insecurity each year, underscoring the need for sustained community-based support.
“Childhood hunger is an issue that affects every community, including the ones our restaurants serve every day,” Noone added. “By linking a simple action to real support, we’re giving guests a meaningful way to help No Kid Hungry reach more children during a critical time of year.”
Slim Chickens is hoping to turn everyday engagement into significant change this January by combining charity and guest incentives. Each app download directly supports No Kid Hungry’s mission, emphasizing the company’s dedication to using its platform to drive awareness and action around an urgent national issue, Slim Chickens said.
To successfully participate, guests must be first-time app users and download the app between now and Jan. 31. For more on Slim Chickens, visit https://slimchickens.com.
