Monday, September 25, 2023

Pasturebird launching into retail markets in 2022

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TEMECULA, Calif. — Pasturebird, a company that states its mission is to revolutionize agriculture by applying modern technology to ancient farming methods and make pasture raised poultry more accessible for everyone, has unveiled new packaging and celebrated its launch into retail at the recent 2022 Natural Products Expo East.

Pasturebird’s new packaging, designed by Pearlfisher NYC, pays homage to the company’s regenerative roots, focusing on the adage “you are what you eat eats.” But what’s truly unique about the packaging and what sets it apart from other brands in the meat case is the flip-up sleeve, which allows Pasturebird to tell the story of who the brand is and what pasture raised is in more detail, the company added. This special sleeve includes callouts to Pasturebird’s production system, where birds are raised on fresh grass in a “beautiful dance,” or the daily rotation of chickens to fresh pasture daily to graze through the company’s ARC and other mobile coops, the company said.

Pasturebird’s chicken is also rolling out into a selection of natural and traditional grocers across the country for the first time, with a focus on the East and West Coasts.

These stores include Sprouts Farmers Market (in Georgia, North Carolina, South Carolina, Tennessee, Florida, Alabama, Delaware, Pennsylvania, Virginia, Maryland and New Jersey), Jimbo’s…Naturally!, Raley’s O-N-E Market, Nugget Market, Oliver’s Market, Lassens, Vicente Foods and Frazier Farms Market.

Pasturebird will also be expanding into several other retailers through the end of 2022.

“I spent a lot of time on the East Coast in the Marine Corps, so it’s a dream come true to exhibit at Expo East this year and launch into the retail world on this side of the country with fresh packaging that truly embodies our mission and values,” said Paul Greive, co-founder of Pasturebird. “So much of the meat aisle is about confusing labels, certifications and claims, so it’s hard for consumers to know what to buy. We are bringing that big, regenerative story front and center on our packaging through beautiful imagery and messaging that helps consumers understand that our chicken is very different and even better than traditional free range and organic poultry.”

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