DENVER — Birdcall, a quick service restaurant brand focused on natural chicken with a proprietary and vertically integrated technology platform, has announced that Mark Lohmann, most recently the president of REGO Restaurant Group, will become the brand’s new CEO.
The restaurant company currently has nine restaurants in Colorado and Arizona and will double in size in 2023 while expanding into Texas. Current CEO and Co-Founder, Peter Newlin, who has held the position since the brand’s inception, will become the company’s first chief experience officer (CXO). As Birdcall embarks upon a new growth phase, including the concept’s first four restaurants in North Texas, the brand will rely heavily on Lohmann’s experience scaling restaurant brands.
“Birdcall is competitively advantaged and differentiated versus other brands in a unique and special way,” Lohmann said. “We have a leading edge and proprietary technology ecosystem, high-quality natural chicken, superior hospitality, and some of the best food you can get anywhere. When combined with our active and thoughtful involvement within each of our communities, we can grow in an exciting way. I couldn’t be more thrilled and honored to join and to work alongside Peter and the rest of the team to grow this exceptional brand.”
Prior to joining Birdcall, Lohmann was president of REGO Restaurant Group, the parent company of Quiznos and Taco Del Mar. Lohmann has deep experience in the restaurant industry and has worked for brands such as Qdoba Mexican Eats, Jack in the Box, and Rusty Taco, and was also a consultant for The Boston Consulting Group.
“We are thrilled Mark is joining Birdcall as he has the technical experience to advance the Poncho POS platform and the leadership talent to scale Birdcall in a sustainable and thoughtful way,” Newlin said. “Connecting with Mark was seamless as he shares the same vision for Birdcall. I very much look forward to supporting Mark as he guides the brand to the future while continuing to build industry-changing technology. I am confident that we will exceed our growth goals with Mark at the helm.”
Newlin co-founded Birdcall with restauranteur and business partner, Jean-Philippe Failyau. The pair also operates Gastamo Group, the parent company to local Denver restaurants Park Burger, Homegrown Tap & Dough, Perdida, Lady Nomada, and Park & Company.
Birdcall is backed by Denver-based, Mantucket Capital, a private investment firm with more than $3 billion of capital under management from a single limited partner.
“The Mantucket team is grateful to Birdcall’s co-founder, Peter Newlin, for his leadership and industry-leading innovation and creativity in establishing and growing the Birdcall brand over the years,” said Mantucket Capital Managing Director Brian Mankwitz. “We appreciate Peter leading the effort to identify and bring Mark on board and are delighted to support Peter in his new role as Chief Experience Officer. We couldn’t be more thrilled to welcome Mark Lohmann to lead the Birdcall team and are excited for Mark to accelerate Birdcall’s growth and momentum in Colorado, Texas, Arizona, and beyond. We believe this team is optimally poised to ensure we are providing guests with unmatched hospitality, and crave-worthy meals, and that we are maximizing impact in the communities in which we operate and will continue to cement Birdcall as the leading emerging restaurant brand in the United States.”
For more information, visit www.eatbirdcall.com.