WASHINGTON — The National Chicken Council believes cell-cultured products must be marketed in an appropriate manner that clearly conveys their basic nature to consumers and avoids confusion between cell-cultured protein products and traditional animal protein products.
“This approach ensures a neutral playing field wherein consumers are provided truthful information about cell-cultured products so that they may make choices as they deem most appropriate,” said NCC SVP of Scientific and Regulatory Affairs Dr. Ashley Peterson in comments submitted to USDA’s Food Safety and Inspection Service (FSIS) on its Advanced Notice of Public Rulemaking related to the labeling of. . .