Monday, April 15, 2024

Meat Institute unveils new logo and brand identity

PT Editor — David Strickland

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WASHINGTON — Celebrating nearly 120 years of leadership on behalf of America's meat companies, the Meat Institute (formerly the North American Meat Institute) has unveiled its new logo and brand identity reflecting its dynamic, forward-looking approach to ensuring meat remains at the heart of nourishing the present and sustaining the future, the group announced.

The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. The varying thickness of the plate's border brings a sense of movement, signaling constant evolution and pursuit of continuous improvement.

The new brand identity will be featured. . .

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