ARDEN HILLS, Minn. and JEFFERSONVILLE, Pa. — Land O'Lakes Inc. and Eggland's Best Inc. have announced the creation of a new branded, specialty egg joint venture, in which each organization will hold a 50 percent stake. Terms of the joint venture were not disclosed.
Land O'Lakes has an existing presence in the egg category as the national licensor of Land O Lakes brand eggs. Eggland's Best is a cooperative that manages the advertising and marketing of Eggland's Best eggs.
The new joint venture will license both the Eggland's Best and the Land O Lakes brands. . .
Register or Login to keep reading
Thank you for your interest in accessing the complete content. To continue reading, please register for free. By registering, you'll gain full access to our valuable resources, updates, and insights.
If you already have an account please Log In.
