Tuesday, April 23, 2024

KFC tests plant-based chicken in China

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SHANGHAI — Kentucky Fried Chicken China, operated by Yum China Holdings Inc. has become one of the first national Western QSR (quick service restaurant) brands to introduce a plant-based meat product to China. For a limited test period, which occurred April 28-30, KFC Plant-Based Chicken Nuggets debuted at three participating stores in three cities across China.

During the test period, KFC customers in Shanghai, Guangzhou and Shenzhen had the opportunity to sample the new KFC Plant-Based Chicken Nuggets in-store. Pre-sale coupons were required for participating in the test and more than 7,000 were purchased. . .

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