WASHINGTON — The American Meat Institute has launched a new grass roots level communications program aimed at increasing the industry's communications with their customers and communities.
The Communicators Advocating Meat and Poultry or CAMP program is designed to harness the energies of a growing number of individuals within the industry and the field of meat science who are committed to sharing the facts about the products that the industry produces and the measures they take to ensure they are safe, wholesome, nutritious and humane.
AMI kicked off the program at the American Meat Science Association's Reciprocal Meat Conference. AMI. . .
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