REHOVOT, Israel — Future Meat Technologies, a developer of cultivated meat, has changed its name to Believer Meats, effective immediately. The rebranding is a big step in the broader strategic transformation of Future Meat into a technology-rooted food company as Believer prepares for its product launch, the company announced, adding that its process and technology are paving the way to bring cultivated meat one step closer to commercial viability, pending U.S. regulatory approval.
“People are biologically conditioned to crave meat, but the conventional ways meat gets made today make it difficult to feel good about eating it. Our company. . .
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