ATLANTA — The global chicken restaurant brand, Church's Chicken®, kicked off its annual Excellence in Leadership Conference (ELC) in Houston, Texas, the week of Oct. 8, coming in strong after last year's call to action.
Themed around "Working Together," one of the company's core values, the audience was appropriately given the announcement of the brand's best global performance in years, signaling that Church's Chicken is back and ready to make a play for lead status in the category.
In early 2019, the company's CEO Joe Christina, laid out a road map for bringing the brand. . .
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