Thursday, May 23, 2024

Chipotle notes return of annual late night ‘Boorito’ tradition

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NEWPORT BEACH, Calif. — Chipotle Mexican Grill has announced the return of “Boorito,” the brand's annual Halloween tradition, with a national $6 digital entrée offer from 3 p.m. local time to close on Oct. 31 for Chipotle Rewards members. For the first time ever, the brand is extending its operating hours until midnight in select college towns on Halloween, giving customers in these select locations more time to enjoy the digital Boorito offer.

Chipotle is evolving its 23-year Boorito tradition by embracing the late-night dining preferences of Gen Z who like the convenience of craveable food. . .

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