GAINESVILLE, Ga. — The American Egg Board has launched its new marketing campaign called “Meant to be Broken.” It challenges consumers to try something new or to break an old habit. It motivates the consumer base to break an expectation, a routine or even an egg to tap into unrealized potential.
“The campaign marks a strategic shift for the egg industry designed to accelerate sustained demand for eggs targeting a growth audience whose needs and preferences are markedly different from those of their predecessors,” AEB said in a release.
“’Meant to be Broken’ is our boldest campaign. . .
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