HILTON HEAD, S.C. — U.S. chicken consumption remains high with 2016 levels surpassing those from the previous two years, according to new research presented at the 2016 Chicken Marketing Summit.
In the two weeks leading up to the survey, 87 percent of consumers ate a chicken meal or snack purchased from a supermarket and 72 percent ate a chicken meal or snack from a foodservice establishment. While supermarket numbers increased 2.4 percent and are now at parity with those seen in 2015, foodservice establishment consumption shows a noteworthy 7.5 percent increase from 2015. Nine in 10 (92. . .
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