SHANGHAI — Yum China Holdings Inc. has announced the launch of a new campaign to promote balanced diets by offering customers more fruit and vegetable options. The campaign launched simultaneously at more than 6,000 KFC, Pizza Hut and Taco Bell stores in China, before they gradually expand to more locations.
A core component of the campaign is the "Fruit and Vegetables 100+" program that encourages customers in China to add at least 100g of fruit and vegetables to their meals. KFC, Pizza Hut and Taco Bell will also launch a series of new and updated fruit and vegetable based products. . .
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