LOUISVILLE, Ky. — The drought in California — home to almost 40 million people and a $54 billion agricultural industry — has helped raise awareness of the value of water. Since the first World Water Day, on March 22, 1993, water has increased in its prominence on the international stage as the recognized lifeblood of society and the environment upon which we depend. Water scarcity and the wise use of this resource are more pertinent than ever, Yum! Brands notes.
"At Yum! we recognize that water is a nexus, closely tying agriculture and energy with our ability to prosper. Understanding and addressing this. . .
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