Wednesday, October 4, 2023

Why Wendy’s is taking the ‘chicken sandwich war’ to the potato chip aisle

Must read

BATTLE CREEK, Mich. — There’s a new spicy chicken player in town, and this one packs all of the crispy, spicy flavor into one bite. Pringles® has set its sights on Wendy’s® original Spicy Chicken Sandwich. The result? Wendy’s Spicy Chicken chips.

“Our partnership with Wendy’s is a match made in flavor-heaven, so we’re thrilled to have another collab with an equally talked about, fan-favorite menu item,” said Gareth Maguire, senior director of marketing for Pringles.

Maguire added: “Following the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy’s Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the No. 1 hands down best chicken sandwich in the United States — in a single crisp.”

The Pringles Wendy’s Spicy Chicken crisps are limited editions and will become available at retailers nationwide starting in June. If a code is found on the seal, it unlocks a free spicy chicken sandwich available with purchase via mobile order.

“Pringles Wendy’s Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy’s iconic chicken sandwich,” said Carl Loredo, chief marketing officer for The Wendy’s Company. “Wendy’s fans can now enjoy our insanely flavorful Spicy Chicken Sandwich in their crisps to satisfy taste-buds until their next restaurant visit.”

More articles

Latest article