Sunday, February 25, 2024

West Liberty Foods opens new innovation center, rolls out new logo

Must read

WEST LIBERTY, Iowa — West Liberty Foods recently opened its new Customer Innovation Center, located at the Bolingbrook, Ill., facility. This nearly 7,000-square-foot building was specifically designed to assist with strategic customer collaboration and innovation.

“In the midst of the food industry’s rejuvenation post-pandemic, this was the perfect time for West Liberty Foods to create a dedicated space for our sales team and customers,” said Brandon Achen, West Liberty Foods president. “We look forward to telling our story and demonstrating our commitment to partnerships in this innovative space.”

The center features development kitchens and areas designed for product showings; innovation and concept development; and customer planning and brainstorming meetings. While celebrating 25 years in business, West Liberty Foods also unveiled its new logo, which will help rebrand the company’s website, social media channels and promotional materials soon.

“Our new logo was created with our farmer-owned heritage and commitment to sustainability in mind,” Achen said. “Our story is one of perseverance and success. Our new look will carry us into the future as the modern, technologically-advanced business that we are known to be throughout the food industry and beyond.”

West Liberty Foods will hold 25th anniversary celebrations at each of their facilities in the coming months.

+ posts

More articles

Latest article