Friday, April 19, 2024

Wayne Farms offering product through online chicken sales

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OAKWOOD, Ga. — COVID-19’s impact on the U.S. supply chain and the limited availability of poultry and other proteins on local grocery shelves recently prompted Wayne Farms to employ an innovative go-to-market approach, selling products to customers through online broker The Savory Butcher, the company announced, adding that thousands of customers across the southeastern U.S. are flocking to Wayne Farms’ sales events to pick up fresh chicken products.

After the first north Alabama and Atlanta-area sales in early May drew an enormous response from area purchasers, the company expanded the program throughout its regional. . .

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