WASHINGTON — As part of the National Chicken Council’s Chicken Check In initiative, NCC has announced a chicken labeling glossary — aiming to provide consumers with the facts when it comes to chicken terms and labels.
The glossary comes on the heels of new national survey findings showing that nearly two-thirds (62 percent) of consumers find chicken labels and packaging to be confusing.
The new glossary provides fact-based descriptions to a comprehensive set of terms often found on chicken packages on store shelves. Consumers will gain a better understanding on terms related to type of bird, what chickens are. . .
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