Tuesday, October 3, 2023

Shaquille O’Neal’s Big Chicken franchise partners with OneTouchPoint

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HARTLAND, Wis. — OneTouchPoint, a marketing services company, has announced that Big Chicken, the fast-casual chicken restaurant franchise founded by basketball hall of famer Shaquille O’Neal, has signed a multi-year agreement to drive production efficiencies and streamline local marketing efforts as the brand continues its franchise expansion.

“We’re proud to partner with Big Chicken as they work to achieve their growth goals. Our U.Connect platform creates a single source of truth that enables marketing leaders to deploy their assets nationwide, empowering local franchisee owners to easily leverage corporate level marketing materials and campaigns, and then localize and deploy them online, offline or in-store,” said David Holland, CEO of OTP. “Our platform, and full suite of services, ensures that franchisees have access to the assets they need to drive local awareness and growth.”

Big Chicken has plans to leverage OTP’s distributed marketing and brand management platform, U.Connect, combined with its print, fulfillment, direct mail, and digital marketing services. Franchises across the nation will be able to access marketing promotions, point of sale assets, and branded templates that can be customized and localized, then ordered, produced and shipped directly to each location, while ensuring print quality and brand consistency, the company said.

“Big Chicken is continuing to expand at a rapid pace, and we’re looking for partners that can help us continue that growth by streamlining our processes,” said Josh Halpern, CEO of Big Chicken. “OTP will be instrumental in driving operational efficiencies in our marketing supply chain, by ensuring that our marketing materials are consistent across the board.”

Since the announcement of Big Chicken’s franchising initiative last year, the brand has more than 150 locations in its development pipeline. Upcoming franchise expansion includes new restaurants in Illinois, California, Texas, Oklahoma, Florida, Ohio, Idaho, Utah and Nevada. Big Chicken currently has existing locations open in Las Vegas and Los Angeles, as well as Seattle’s Climate Pledge Arena, metro-New York’s UBS Arena, The Moody Center in Austin and on two Carnival Cruise ships.

For more information about Big Chicken, visit www.bigchicken.com.

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