Monday, April 15, 2024

Shaquille O’Neal’s Big Chicken franchise partners with OneTouchPoint

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HARTLAND, Wis. — OneTouchPoint, a marketing services company, has announced that Big Chicken, the fast-casual chicken restaurant franchise founded by basketball hall of famer Shaquille O'Neal, has signed a multi-year agreement to drive production efficiencies and streamline local marketing efforts as the brand continues its franchise expansion.

“We're proud to partner with Big Chicken as they work to achieve their growth goals. Our U.Connect platform creates a single source of truth that enables marketing leaders to deploy their assets nationwide, empowering local franchisee owners to easily leverage corporate level marketing materials and campaigns, and then localize. . .

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