Saturday, September 14, 2024

Research: Label understanding affects perception of poultry quality

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University of Arkansas

FAYETTEVILLE, Ark. — A doctoral student and her professor at the University of Arkansas have found consumer’s knowledge of food labels affects the consumer’s perception of product quality.

Doctoral student Shilpa Samant and professor Han-Seok Seo in the Dale Bumpers College of Agricultural, Food and Life Sciences’ Department of Food Science have published, “Effects of Label Understanding on Sensory Acceptability of Chicken Products,” in Food Quality and Preference, a journal devoted to sensory and consumer research in food and non-food products.

Their research demonstrates that the reliability of labels about sustainable and. . .

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