CHICAGO — Event organizers, Messe Frankfurt Inc. and the Food Processing Suppliers Association have announced a new brand identity for Process Expo, along with a new strategic vision for the show. At the heart of this rebranding is the change of the name to EATS — the Equipment And Technology Show for Food & Beverage.
Unveiling the new show name and logo during this year’s event’s opening day press conference, Constantin von Vieregge, president and CEO, Messe Frankfurt Inc., said, “In the last few years, the F&B industry has truly evolved and expanded its offerings within new sectors such as alternative proteins, pet food, functional beverages, and more, making this the right time to refresh the brand identity of our show. It’s not just a name change, it’s carrying forward a new vision. EATS will be the platform where innovation, collaboration, and progress thrive to create a strong business, knowledge, and a growth-driven environment for the industry.”
“This evolution of the show is fully embraced by FPSA leadership as it will serve to further strengthen our platform as the premier showcase of manufacturing solutions for the food and beverage industry,” said David Seckman, FPSA president and CEO. “With the rapid pace of change in this dynamic industry, it makes sense for us to continually look at our event and shape it in ways that brings ever more value to our constituents including both suppliers to the industry as well as the end user. We are confident that EATS is yet one more step in that direction.”
The event, now officially titled EATS, marks a pivotal shift in the approach to expand the show, organizers noted, adding that, continuing to lead the industry in food technology, EATS will gather the world’s food and beverage processors, packaging professionals, and equipment manufacturers. Currently, the event showcases all aspects of food and beverage processing, uniting every industry sector. This core concept does not waiver with the new branding but is enhanced with the increased focus on eight targeted areas: Bakery, Beverage, Cannabis, Dairy, Pet Food, Prepared Food, Proteins and Sweets.
“We have been proud supporters of Process Expo since its very inception in 2010. The ambitious move to revamp the identity of an already successful show signifies that the organizers are leaders in their vision and growth plans,” Brian Perkins, president of Provisur Technologies, said. “We are excited to embrace the new identity and look forward to strengthening our relationship as an exhibitor at EATS 2025!” He added that “features like the Women’s Alliance Breakfast, the DEFEAT Hunger campaign, and the support extended to the industry make it obvious that the event is just as much about genuine, in-person human connection as it is about showcasing new F&B technologies. EATS reflects this vision, and we are excited about the launch.”
Extending his support, Matt Malott, president and CEO of Multivac Inc., said, “What differentiates EATS is that it will bring together ideas and innovative technology that span the entire food and beverage processing and packaging industry on a single platform giving us the opportunity to showcase our strength in diverse verticals.”
“The transition reflects our commitment to evolve,” von Vieregge added. “We’re modernizing the concept by building programs that will capture industry trends and target key growth sectors for the food and beverage industry.”
The first edition of the new EATS show will be Oct. 28–30, 2025, at McCormick Place in Chicago, Ill. For more information, visit www.theEATSshow.com.