Saturday, July 13, 2024

Process Expo announces new identity changing name to EATS

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CHICAGO — Event organizers, Messe Frankfurt Inc. and the Food Processing Suppliers Association have announced a new brand identity for Process Expo, along with a new strategic vision for the show. At the heart of this rebranding is the change of the name to EATS — the Equipment And Technology Show for Food & Beverage.

Unveiling the new show name and logo during this year’s event’s opening day press conference, Constantin von Vieregge, president and CEO, Messe Frankfurt Inc., said, “In the last few years, the F&B industry has truly evolved and expanded its offerings within new sectors. . .

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