Wednesday, October 4, 2023

Popeyes and Gulf First plan to grow brand in the Kingdom of Saudi Arabia

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RIYADH, Saudi Arabia — Popeyes® and Gulf First Fast Food Co. plan to develop and grow the Popeyes brand in the Kingdom of Saudi Arabia. Gulf First entered into an exclusive Master Franchise and Development Agreement for the territory.

“We are thrilled to announce the development agreement with Gulf First to increase the pace of growth for the Popeyes brand in the Kingdom of Saudi Arabia, as part of our broader global expansion strategy,” said David Shear, international president of Restaurant Brands International Inc., the parent company of Popeyes. “Guests all over the world love our famous chicken and with its extensive experience in the market, Gulf First will accelerate our ability to reach guests across the Kingdom.”

With more than 3,400 locations in more than 25 countries, this news builds on Popeyes international expansions in China, Spain, Switzerland, Sri Lanka and the Philippines. Most recently, the brand announced it will enter the United Kingdom, India and surrounding countries, and grow its presence in Mexico.

During the course of its 49-year history, Popeyes has been recognized in the global fried chicken market for its proprietary cooking techniques and authentic Louisiana flavors, including its now famous Chicken Sandwich and other menu items, the company noted.

“We are proud to partner with Popeyes to grow the brand’s presence in the Kingdom of Saudi Arabia,” said Madhav Kapur, CEO of Gulf First. “It allows us to create hundreds of career opportunities and share the joy of Popeyes with the people of Saudi Arabia. We approach every aspect of life with an entrepreneurial spirit, with the aim to improve our lives and our world. We are eager to grow our share in the Saudi Arabia quick-service restaurant market by continuing to focus on delivering exceptional service and great-tasting food to our guests. We believe this will position us well for success in the Kingdom of Saudi Arabia.”

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