Saturday, July 12, 2025

Novus developing marketing initiatives in Latin America

PT Editor — David Strickland

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SAO PAULO, Brazil — As the Novus’ Poultry Solutions Manager for Latin America, Dr. Heytor Henrique Garcia Borges is heading marketing initiatives that align with the company’s mission as a leader in intelligent nutrition, the company said.

“My role involves developing long-term strategic planning, market analysis and trends, project management, performance analysis, and innovative and sustainable solutions for our customers in Latin America,” Borges said. “I collaborate cross-functionally with various teams at Novus to ensure our marketing strategies are aligned with the goals of the company and are executed successfully.”

With his veterinary background. . .

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