GAINESVILLE, Ga. — Research conducted by Circana and presented at the 2024 Chicken Marketing Summit notes Gen Z and Millennials prefer fast prep time, easy to prepare and single serving packaging when it comes to poultry.
According to information released by the National Chicken Council, “more than two-thirds (71 percent) of consumers surveyed said they now spend more than 30 minutes preparing a typical evening meal. Gen Z spends the most time preparing dinner, with almost a third spending an hour or more on a typical evening meal.”
The research also added that 67 percent of. . .
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