CINCINNATI — The Kroger Co. and Kipster Farms, an award-winning egg production system founded in The Netherlands, have announced a strategic partnership to bring the world’s first carbon-neutral, cage-free eggs to retail shelves in the U.S.
“Simple Truth is excited to partner with the innovative team at Kipster to further elevate our brand’s purpose to be a force for good,” said Brad Studer, senior director, Our Brands for Kroger. “These Simple Truth and Kipster eggs will be produced in a closed-loop system that aligns with the highest health and welfare standards for people and animals. These sustainable, zero-waste eggs reflect yet another milestone in Kroger’s Zero Hunger | Zero Waste mission to help create communities free of hunger and waste.”
MPS Egg Farms, a long-standing Kroger partner based in North Manchester, Ind., recently started construction on the first production facility using the proprietary Kipster system.
The companies add that the Kipster system uses the highest standards of animal welfare, providing a cage-free, natural-like wooded environment with plenty of variety, daylight and outdoor scurrying space; uses chicken feed made from surplus food from bakeries and other food producers, reducing climate impacts vs. standard feed; minimizes fine particle emissions, resulting in better air quality for farmers and animals; and is powered by rooftop solar panels.
Kipster aims to help create a food system in which animals do not pollute but rather help clean up by-products of food production, the company said, adding that, in this way, chickens upcycle food waste into eggs, meat and fertile manure.
The new Simple Truth eggs will further expand the brand’s line of natural and more sustainable choices as part of Kroger’s Our Brands product portfolio, Kroger said. Simple Truth and Kipster eggs are expected to be available in select stores in late 2022.
For more information about Kipster, visit https://www.kipster.farm/.
