Sunday, December 10, 2023

Krispy Krunchy Chicken to highlight brand at NACS trade show

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ALEXANDRIA, La. — Building on a year of wins for the brand, Krispy Krunchy Chicken® is ready to show up big at this year’s National Association of Convenience Stores (NACS) Trade Show, a convenience and innovative retailers conference that features expert leaders, new product offerings, and more.

This year’s event will take place at the Georgia World Congress Center in Atlanta, Ga., Oct. 3-6. With heavy attendance expected at the c-store industry’s premier event, Krispy Krunchy will showcase its operator resources, new, more effective menu and support materials, as well as its leadership team, the company said.

Krispy Krunchy Chicken is expanding and expects to hit 3,000 stores in the next few months. The hot food concept has opened more than 350 locations year-to-date and continues to grow as a leading c-store fried chicken brand and foodservice solution for retailers, the company added.

“For years, NACS has been a flagship event for our team, and we are excited to share with retailers all the new things we’ve developed to help them be successful with our program,” said Jim Norberg, president of Krispy Krunchy Chicken. “The foodservice sector of convenience stores continues to grow at rates far higher than QSR, with average margins that exceed most everything else in the merchandise assortment. We’re proud to be a part of that momentum for the retailers with whom we already work – and for those new potential licensees who we’ll be meeting at the show.”

In addition to having a presence at the show, Krispy Krunchy is stepping up for a great cause during its time in Atlanta. The company will be donating its signature hand-breaded, Cajun-spiced fried chicken and other hot foods to Goodr, a national initiative that is committed to lowering food waste for the greater good, and the Atlanta Community Food Bank, a leader in the fight against hunger in the greater Atlanta and North Georgia areas.

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