Thursday, May 23, 2024

KFC gets thousands of people from 17 countries to recreate secret recipe in video game

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MADRID — KFC has challenged gamers to recreate its secret fried chicken recipe in the new video game “The Legend of Zelda: Tears of the Kingdom” after players discovered that the new game features the possibility of cooking fried chicken for the first time.

KFC launched the challenge and got that thousands of gamers from 17 different countries to compete in “The Recipe Run,” the first brand-created speedrun to see who could cook their own KFC-style chicken recipe the fastest in Zelda TOTK.

In order to complete in The Recipe Run, users had to elaborate its own version of. . .

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