Thursday, September 21, 2023

Hardee’s teams with Richard Petty to give consumers ‘The Bird’

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FRANKLIN, Tenn. — Start Your Engines! Hardee’s is collaborating with one of the hottest drivers in history to spotlight one of its most popular menu offerings, the Hand-Breaded Chicken platform. NASCAR Hall of Famer, seven-time NASCAR Champion, seven-time Daytona 500 winner and devoted Hardee’s fan, Richard Petty will be in his home state of North Carolina in July to give consumers “The Bird,” surprising restaurant goers with Hand-Breaded Chicken Sandwiches.

“Hardee’s has always had a special place in my heart because it feels like a bite of home,” Petty said. “I have been a true fan of Hardee’s for years, so teaming up to celebrate this delicious Hand-Breaded Chicken Sandwich is a real treat for me! Plus, I’m looking forward to joining Hardee’s in giving ‘The Bird’ a whole new meaning and surprising some deserving fans here in North Carolina this summer.”

Petty popped up at a Hardee’s location in the Charlotte, N.C. area and gave eligible guests a surprise hand delivery when they order a Hand-Breaded Chicken Sandwich through the app, in store or through the drive-thru.

The Hand-Breaded Chicken platform launched last summer in the midst of the “Chicken Sandwich Wars” and features the Hand-Breaded Chicken Sandwich, Hand-Breaded Chicken Biscuit and three-piece Hand-Breaded Chicken Tenders. This summer, these three craveable builds are back in the spotlight and are the ultimate “Cluckbait” to grab consumers’ attention and “Feed Your Happy.” Hardee’s said. Each piece of 100 percent premium white meat chicken is hand-breaded on-site at each restaurant. Marinated in 13 signature seasonings and dipped in buttermilk before being breaded in Southern-style flour, Hardee’s Hand-Breaded Chicken is always packed with flavorful, golden-brown satisfaction in every bite, the company adds.

Members of My Rewards, the brands’ loyalty program, can enjoy a BOGO deal when they buy one Hand-Breaded Chicken menu item through the app and get a second Hand-Breaded Chicken menu item for $1. New members that join My Rewards can also get a free Hand-Breaded Chicken Sandwich with purchase with an exclusive in-app offer for signing up.

“Richard Petty has been a fan favorite for years and has always brought that extra flavor to the track like no one else can – just like our Hand-Breaded Chicken,” said Chad Crawford, chief brand officer of CKE Restaurants. “We really value the authenticity of this partnership because Petty is an organic fan. Like Petty, so many of our customers have been loyal to our brands, so we are excited to give back this summer in a fun, interactive way.”

Petty also visited a Hardee’s location in Harrisburg, N.C.

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