Thursday, February 6, 2025

Happy Egg announces completion of Egg Innovations merger

PT Editor — David Strickland

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ROGERS, Ark. — Happy Egg announces the completion of its merger of Egg Innovations, adding that this strategic move further enhances Happy Egg's ability to drive growth in the egg category through innovative farming practices, while expanding its product portfolio.

Egg Innovations is a vertically integrated U.S. producer of 100 percent pasture-raised, regenerative and free-range eggs.

As the largest free-range egg brand, based on Nielsen, Happy Egg added that it is now better positioned to deliver on consumers' increasing demand for high-quality, humane eggs. With Egg Innovations, Happy Egg adds key resources — including a feed. . .

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